Category: Publication
Ronnie Peterson, 1978 Monaco GP. Image: Martin Lee. License: CC BY-SA 2.0.
Ronnie Peterson, 1978 Monaco GP. Image: Martin Lee. License: CC BY-SA 2.0.
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John Player & Sons, Cricket, and the Politics of Tobacco Sport Sponsorship in Britain, 1969-1986. European Journal for the History of Medicine and Health.
Dr Dan O’Neill and Professor Anna Greenwood’s article explores some of the marketing strategies associated with the British tobacco industry’s sponsorship of sport during the 1960s and 1970s. It focuses on the British cigarette and…
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Unhealthy histories: sports and addictive sponsorship. The Lancet
Professors Anna Greenwood, Alex Mold and Heather Wardle discuss how professional sport has been criticised for its role as a vehicle to market addictive products or services. The integration of sports and addictive commodities highlights…