University of Warwick HistSoc (History Society) in conjunction with the Department of History, University of Warwick.
‘Kicking the Habit: Historicising ‘Addictive’ Sports Sponsorship in Britain, 1965 – 2025′
Dr Jamie Banks was invited to present the paper, “Kicking the Habit”: Historicising ‘Addictive’ Sports Sponsorship in Britain, 1965 – 2025′ as part of the ‘New Voices in History’ seminar. The paper outlined the broader goals of the project, and the emergence of ‘addictive sponsorship’ in British sport, before discussing Jamie’s preliminary research on alcohol sponsorship in Scottish football. The event was co-organised by the University of Warwick’s Department of History and the university’s HistSoc (History Society).
