2007 - Steven Gerrard, Liverpool FC

Unhealthy histories: sports and addictive sponsorship. The Lancet

Steven Gerrard, Liverpool F.C. footballer. Image: Nigel Wilson. License: CC BY 2.0.
Steven Gerrard, Liverpool F.C. footballer. Image: Nigel Wilson. License: CC BY 2.0.
Publication

Professors Anna Greenwood, Alex Mold and Heather Wardle discuss how professional sport has been criticised for its role as a vehicle to market addictive products or services. The integration of sports and addictive commodities highlights strategies to influence consumption by those within the unhealthy commodities industry. Using the UK as a case study, they revisit the evolution of these relationships to provide critical insight into these processes.

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